JULIA’S JOURNEY:
FACEBOOK STORY ON THE DAY OF THE PARADE:
ANNOUNCING THE MENTORSHIP PROGRAM:
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FACEBOOK STORY ON THE DAY OF THE PARADE:
ANNOUNCING THE MENTORSHIP PROGRAM:
PUBLISHED WORK 2020 - KOLLE REBBE
FACEBOOK GERMANY ︎
2020 PRIDE
Coming out to the world is a stressful moment for most. Several LGBTQ+ Facebook Groups dedicate their time to helping such individuals across the year, with the Pride Parade being the pinnacle of outreach. With COVID-19 sweeping across the country, this year’s Pride Parade was going to be a virtual one. But that’s didn’t stop us from celebrating it with a bang.
We flagged off our campaign with the story of Julia - the admin of the Facebook Group, Transgender Germany -TGG. We realised that Facebook Avatars are a great tool when it comes to inclusivity. They don’t restrict you to a gender or give you gender-specific clothing. We used this to illustrate Julia’s transformation journey, as narrated by her.
The video prompted several members of the LGBTQ+ community to create their own inclusive avatars. We used them to populate our virtual Parade Float on the day of the Pride. Housed in our Facebook stories, the Float kept adding new avatars as the day progressed.
During this time, we also activated the long-forgotten ‘Mentorship’ feature of several LGBTQ+ Facebook Groups, helping new members seek a mentor who has already been in their shoes.
WORK
︎
Hi, I am Rasesh.
I love making up dreams in my head.
When I am not fantasising about
being the best
at something and
being spotted by fans,
you can find me typing away
at my desk.
I imagined myself being an
Astronomer when I was a kid.
I pictured joining the Indian Army
as a teenager.
Being an F1 driver was also something
that I envisioned.
I then realised that there’s an occupation
that rewarded you just for
imagining, picturing and envisioning.
Perfect.
My journey began at
OgilvyOne Worldwide,
Mumbai in 2013,
and I’ve never resented
a single day at work ever since.
The freedom to daydream and say,
‘I am thinking of an idea’ certainly helps.
︎
BEEN WHERE,
DONE WHAT
AWARDS
2023 Professional, Germany
Cannes - BronzeD&AD - Wood Pencil (x3)
ADC Germany - Green, Gold (x2), Silver (x3), Bronze
ADC Europe - Gold, Silver (x2), Bronze
One Show- Gold, Bronze
Clio Awards - Silver, Bronze (x2)
Clio Sports - Gold (x4), Silver, Bronze
Clio Health - Gold (x3), Silver (x2)
New York Festivals -Gold, Silver (x2), Bronze (x3)
LIA - Silver
Eurobest - Silver (x2), Bronze
Epica - Bronze
2021 Student, Germany
CLIO - Silver, BronzeADC Germany - Silver
2020 Student, Germany
D&AD New Blood – Wood PencilYoung Ones Briefs - Silver Pencil
Young Ones ADC - Bronze Cube
ANDY Awards – Gold
New York Festivals - Bronze
MUSE Creative Awards – Platinum, Gold
A’Design Award - Silver
Graphis Awards - Gold (x5), Silver (x2)
2019 Student, Germany
D&AD New Blood – Wood PencilClio Awards – Bronze
Cannes Future Lions – Finalist
NY Festivals Global Awards - Gold
Neptun Cross Media Award - Gold
Creativity International - Silver
Top Dog – Miami Ad School Europe (Q4 2019)
Top Dog – Miami Ad School Europe (Q1 2019)
2017 Professional, India
DMA International – BronzeDMA Asia – Gold, Silver
Kyoorius Awards – Blue Elephant
Kyoorius Awards – In-book Winner (x4)
Creative ABBY Awards – Silver, Bronze
Indian Digital Media Awards – Gold
2016 Professional, India
DMA Asia – Bronze (x2)Creative ABBY Awards – Bronze
Indian Digital Media Awards – Bronze (x2)
EMVIES – Bronze
Campaign India Digital Crest – Silver, Bronze
EXPERIENCE
SAINT ELMO’S MunichSenior Copywriter: Jan 2023 – Present
KOLLE REBBE HamburgCopywriter: Feb 2021 – Dec 2022
PUBLICIS MilanCreative Intern: Oct 2020 – Dec 2020
DROGA5 New YorkCreative Intern: July 2020 – Sept 2020
KOLLE REBBE HamburgCreative Intern: Jan 2020 – June 2020
FULCRO Mumbai
Copy Supervisor: Apr 2018 – Sept 2018IBS UNIFIED Mumbai
Copy Supervisor: Aug 2014 – Mar 2018OGILVYONE Mumbai
Junior Copywriter: Jul 2013 – Aug 2014EDUCATION
MIAMI AD SCHOOL EUROPE Hamburg
Copywriting portfolio program: Jan 2019 – Dec 2020MUDRA INSTITUTE OF COMMUNICATIONS
Ahmedabad
Crafting Creative Communications: 2012 – 2013
KIRTI M DOONGURSEE COLLEGE Mumbai
Bachelor of Mass Media: 2009 – 2012PUBLICATIONS
ADC Europe Creative Rankings 2023 - #10
December 2023, One Club
A’ Design Awards: Registrations Open
February 2021, Roast Brief
Observations of a Portfolio Reviewer
November 2020, Creative Review
Creative Showcase: Trump Against Trump AR campaign
November 2020, Portland Advertising Federation
Young Ones Winners Mark “Trump Against Trump”
October 2020, The One Club For Creativity
A’ Design Award - 20 winners to inspire
August 2020, Typeroom
Chip Shop Awards Finalists revealed
May 2020, The Drum
Long copy campaign - WKUP Coffee Shot
January 2020, Ads of the World
Durex d-spot wins gold. Kidney Cloud and
Gift for Her awarded Finalists
November 2019, Redbox
Durex d-spot honoured with global gold at
New York Festival’s Global Awards
November 2019, Branding Asia
Global Gold for d-spot for client Durex
November 2019, The Stable
New York Festivals 2019 Global Awards
announces winners
November 2019, Pharmalive.com
Durex d-spot picks up Global Gold
November 2019, Adobo Magazine
Durex d-spot wins Neptun Talent award
November 2019, wuv.de
Durex d-spot wins over jury at
Neptun Cross Media awards
November 2019, New Business Germany
Durex d-spot wins first place at
Neptun Talent awards
November 2019, markenarticle
Durex d-spot Integrated campaign
March 2019, Ads of the World
McKinsey Design - Gift For Her
March 2019, Ads of the World
Google Chrome - Donate Your Data
March 2019, Ads of the World
Bajaj Electricals salutes moms, urges name change
to respect what's #RightfullyHers
May 2016, Campaign India
Standard Chartered warms up for Mumbai Marathon,
says #RunForAReason
January 2016, Campaign India
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raseshpatkar@gmail.com