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RASESH
PATKAR

COPYWRITER




STUDENT WORK 2019

MCKINSEY DESIGN + THE CASE FOR HER ︎

GIFT FOR HER



Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden.

McKinsey Design takes a step towards helping these girls build a positive perception with periods from a young age. They do so by replacing the newspapers at medical stores with gift wrapping paper. A wrapped gift always gets kids excited about what’s inside. Not being ashamed of it from an early age will help them shape a future where pads don’t need to be wrapped at all.


AWARDS ︎
D&AD - WOOD PENCIL (2019)
GLOBAL AWARDS - FINALIST (2019)

CREDITS ︎
RASESH PATKAR (CW)
SWARNA THOMAS (CW)
LAVINA CHANDWANY (AD)

WORK



︎



Hi, I am Rasesh.


I love making up dreams in my head.

When I am not fantasising about
being the best at something and
being spotted by fans,
you can find me typing away at my desk.

I imagined myself being an
Astronomer when I was a kid.
I pictured joining the Indian Army
as a teenager.
Being an F1 driver was also something
that I envisioned.
I then realised that there’s an occupation
that rewarded you just for
imagining, picturing and envisioning.
Perfect.

My journey began at
OgilvyOne Worldwide, Mumbai in 2013,
and I’ve never resented
a single day at work ever since.
The freedom to daydream and say,
‘I am thinking of an idea’ certainly helps.




︎


BEEN WHERE,


DONE WHAT




AWARDS


2020

D&AD New Blood – Wood Pencil
Young Ones Briefs - Silver Pencil
Young Ones Briefs - Merit
Young Ones ADC - Bronze Cube
ANDY Awards – Gold
ANDY Awards - Finalist
CLIO Sports - Shortlist
New York Festivals - Bronze
MUSE Creative Awards – Platinum
MUSE Creative Awards – Gold
ADC Germany - Merit (x2)
A’Design Award - Silver
Graphis Awards - Gold (x5)
Graphis Awards - Silver (x2)
Graphis Awards - Honorable Mention
The Drum Chip Shop Award - Finalist 
Golden Award of Montreux - Finalist


2019

D&AD New Blood – Wood Pencil
Clio Awards – Bronze
Cannes Future Lions – Finalist
NY Festivals Global Awards - Gold
Neptun Cross Media Award - Gold
Creativity International - Silver
NY Festivals Global Awards - Finalist
NY Festivals Global Awards - Finalist
Adobe Creative Awards – Top Talent
Future Award - Finalist
Top Dog – Miami Ad School Europe (Q4 2019)
Top Dog – Miami Ad School Europe (Q1 2019)


2017

Kyoorius D&AD Awards – Blue Elephant
Kyoorius D&AD Awards – In-book Winner
Kyoorius D&AD Awards – In-book Winner
Kyoorius D&AD Awards – In-book Winner
Kyoorius D&AD Awards – In-book Winner
Creative ABBY Awards – Silver
Creative ABBY Awards – Bronze
DMA International – Bronze
DMA Asia – Gold
DMA Asia – Silver
Indian Digital Media Awards – Gold


2016

Creative ABBY Awards – Bronze
DMA Asia – Bronze
DMA Asia – Bronze
Indian Digital Media Awards – Bronze
Indian Digital Media Awards – Bronze
EMVIES – Bronze
Campaign India Digital Crest – Silver
Campaign India Digital Crest – Bronze

EXPERIENCE


PUBLICIS MilanCreative Intern: Oct 2020 – Present


DROGA5 New YorkCreative Intern: July 2020 – Sept 2020


KOLLE REBBE HamburgCreative Intern: Jan 2020 – June 2020

FULCRO
Mumbai

Copy Supervisor: Apr 2018 – Sept 2018

IBS UNIFIED Mumbai

Copy Supervisor: Aug 2014 – Mar 2018

OGILVYONE Mumbai

Junior Copywriter: Jul 2013 – Aug 2014



EDUCATION


MIAMI AD SCHOOL EUROPE Hamburg

Copywriting portfolio program: Jan 2019 – Present

MUDRA INSTITUTE OF COMMUNICATIONS 
Ahmedabad

Crafting Creative Communications: 2012 – 2013

KIRTI M DOONGURSEE COLLEGE Mumbai

Bachelor of Mass Media: 2009 – 2012


PUBLICATIONS


Long copy campaign - WKUP Coffee Shot
January 2020, Ads of the World

Durex d-spot wins gold. Kidney Cloud and
Gift for Her awarded Finalists
November 2019, Redbox

Durex d-spot honoured with global gold at
New York Festival’s Global Awards
November 2019, Branding Asia

Global Gold for d-spot for client Durex
November 2019, The Stable

Durex d-spot picks up Global Gold
November 2019, Adobo Magazine

Durex d-spot wins Neptun Talent award
November 2019, wuv.de

Durex d-spot wins over jury at
Neptun Cross Media awards
November 2019, New Business Germany

Durex d-spot wins first place at
Neptun Talent awards
November 2019, markenarticle

Durex d-spot Integrated campaign
March 2019, Ads of the World

McKinsey Design - Gift For Her
March 2019, Ads of the World

Google Chrome - Donate Your Data
March 2019, Ads of the World

Bajaj Electricals salutes moms, urges name change
to respect what's #RightfullyHers
May 2016, Campaign India


︎

︎ ︎ ︎
raseshpatkar@gmail.com